The High Touch Competitive Advantage
The Juice Analytics Blog (excellent reading for all Excel jockeys) has an interesting post responding to Noah’s now infamous Wired article about NCW and CPOF in Iraq.
Putting aside the assessment of NCW’s role in OIF, the Ken says there are two types of solutions:
I’d go even further and say that most striking successes involve high tech tools being used with a high touch sensitivity. As I’ve said before, an analyst’s skill in facilitating meetings and eliciting information is usually the deciding factor in whether a tool or model produces anything helpful.(1) “high tech”, focused on tools, and
(2) “high touch”, focused on interpersonal communications.
A prerequisite, of course, is having analysts who are technically and mathematically literate enough to translate the information they gather into the tool, but this shift is already occurring due to the growing segment of digital natives in the workforce. Doing one’s own data manipulation will become as expected as doing one’s own word processing. Citing one’s skill with Excel on a resume will become as outdated as listing how many words per minute you can type. Many have already reached this point. The expectation must become that of course you can manipulate your data - otherwise you won’t be able to spend enough time actually dealing with the material and will get bogged down in meetings with people who will process the material for you.
At my old job I called myself the “Excel Ninja,” because I enjoyed figuring out how to move unformatted or non-uniformly formatted data into whatever format was needed at the moment. It wasn’t in my job description, any more than typing up my own reports was, but it made me significantly more productive because it meant that I almost always avoided the fat-finger data-entry game. Even if I spent an afternoon writing a macro to process a data set, it was far better than the alternative.
Most will tell you that the information age economy requires a work-force well educated in technology (one can’t write about such things without genuflecting to this thesis). While this is true, the information age economy also requires a work-force able to think creatively and apply those technical skills to the challenge at hand. Churning out narrowly-specialized engineers won’t answer the mail anymore than a legion of classics scholars will.
To paraphrase a description of how John Nash solved problems in grad school, the information age economy belongs to liberal arts cross-trainers who won’t scale the mountain everyone else is attempting to summit. Rather, they’ll climb some other peak and - almost as an afterthought - shine a light back at the adjoining mount.

